MUTARE based rising gospel diva Fortunate Siziba last Saturday opened her boutique in style, Avitani Men’s Fashion, an exclusive men’s apparel one-stop shop in Mutare.
The gospel diva said she hopes her shop will be a game-changer in the eastern border city by offering the newest exclusive men’s designer clothing, accessories and more top trends.
“We opened the shop last week Tuesday but the official opening on Saturday was meant to publicly announce our presence on the market. We couldn’t have many people attending because of Covid-19 regulations, but so far so good. The response has been overwhelming and we are getting a lot of support from people that are saying they used to have to go to Harare to get the type of products and service we are offering,” she told Easterntimeszim.
Siziba said some fashionable uppity clients want exclusive clothes that they won’t see being worn all over town, a standard that she aims to continue providing. At the moment she mostly imports her apparel from Turkey but also wants to expand to markets in Dubai and China.
Quizzed about the origin of the name of the shop, Avitani, she said it’s a name that she just created. “It’s a name that I just created which to me symbolizes sassy, bold, classy, exquisite and gentle. It’s my brand that I want to promote which symbolizes stylishness and exclusivity,” said Siziba.
Siziba who like most informal traders used to sell her apparel from home or her car boot says opening Avitani Men’s Shop, is her boldly stepping up into the formal sector. The shop is centrally situated in the central business district at the recently built double storey Chitowa Complex behind Sanhanga Building (Corner 5th Street and Robert Mugabe Road). “I will be soon launching the Avitani online shopping platform to reach out to customers on social media given that Covid-19 prohibits movement. So far, I have been using my Whats App status, but will use Facebook, Instagram and other social media platforms to promote the Avitani brand,” said the Avitani chief executive officer.
The rising gospel diva joined the music industry in 2017. Last year she released an eight track DVD album titled ‘Be Glorified’ which was produced by renowned music producer MacDonald ‘Macdee’ Chidavaenzi’s Eternity Productions and directed by the talented Mutare born Harare based videographer Simba Gee (real name Simbarashe Gwati), who is currently ridding high after scooping the 2021 Zimbabwe Music Awards (ZIMAs) Best video director of the year.
‘Be Glorified’ was her third recording project after first releasing the single ‘Muzita raJesu’ in 2017 followed by ‘Tinokurumbidzai’ another single which was released in 2018. However, apart from her music passion and ventureS into free enterprise, Siziba is also very well-educated as she holds an Honours Degree in Banking and Finance from Midlands State University and a Master of Science Degree in Finance and Investments with the National University of Science and Technology.
Official opening and cocktail reception in pictures (pics by McDonald Chibanda [McDonald Photography]):